Across industries, it currently feels like we’re in a state of constant flux. Customer expectations keep evolving, digital solutions are changing how we do
Over the last few years, medtech sales, marketing teams, and healthcare professionals have become increasingly accustomed to remote and digital communication. Offering a greater
For decades, medtech professionals have operated on the same basic premise: travelling and face-to-face interactions with prospects. This approach assumes that, in person, reps
As medical technology has progressed, so too has marketing. We’re long past the days of mass advertising or door-to-door sales. Today, there are seemingly
By sifting through vast amounts of available data, Toxeos has been able to distill all prospective medtech customers into 13 distinct personas – providing