There’s no denying the wealth of data available to medtech sales and marketing professionals. It’s a data-rich industry, and that pool of data is

The rapid development of the COVID-19 vaccines was a remarkable feat. It showed us that with the right focus and investment, rapid and important

Across industries, it currently feels like we’re in a state of constant flux. Customer expectations keep evolving, digital solutions are changing how we do

Over the last few years, medtech sales, marketing teams, and healthcare professionals have become increasingly accustomed to remote and digital communication. Offering a greater

For decades, medtech professionals have operated on the same basic premise: travelling and face-to-face interactions with prospects. This approach assumes that, in person, reps

Getting attention in the medtech space can be a challenge. For any given category in Europe alone, you might have 5,000-10,000 practitioners that are

Customer data is changing the game in how medtech companies sell their products – in more ways than one. While data-rich customer insights are

As medical technology has progressed, so too has marketing. We’re long past the days of mass advertising or door-to-door sales. Today, there are seemingly

By sifting through vast amounts of available data, Toxeos has been able to distill all prospective medtech customers into 13 distinct personas – providing

The time has come: manufacturers are finally seeing sales return to pre-COVID levels. But, as the Delta variant looms and another wave threatens around